Clik here to view.
JC Penney Clothes for Zombies
JC Penney‘s focus on the high school market is given a horror twist with ‘Zombie’, a TV ad released in July. A group of students talking on the school playing fields find themselves being chased by...
View ArticleClik here to view.
JC Penney Magic with Regina Spektor
JC Penney has launched another captivating TV advertisement with ‘Magic’, featuring the voice of Regina Spektor singing Music Box. Between leaving home and arriving at work the arts of illusion and...
View ArticleClik here to view.
JC Penney Believe The Aviator with Real Love
JC Penney‘s Christmas commercial this year has a young girl building her dream, accompanied by John Lennon’s acoustic version of “Real Love”. Janice is inspired by both a Santa Claus truck and...
View ArticleClik here to view.
Wake up for JC Penney Sale
JC Penney promoted (or not as the case may be) the post-thanksgiving sale this year with a somewhat disturbing TV advertisement in which a mother wakes up her two daughters at 4 am. Photography,...
View ArticleClik here to view.
JC Penney Speed Dressing Down
JCPenney, the US department store chain, is playing catch up in the wake of a Bronze Lion being awarded for “Speed Dressing”, a television commercial in which two teenagers prepare for making love in...
View ArticleClik here to view.
JC Penney Doghouse Warning
JCPenney is encouraging men to purchase jewelry with an integrated advertising campaign, “Beware of the Doghouse”. The “Doghouse” metaphor of banishment has been explored on film and online in a way...
View ArticleClik here to view.
JC Penney Return to the Doghouse
JCPenney has developed a sequel to last season’s Doghouse video, just in time for Christmas. This year it’s personal and the guys cant seem to stay out of the Doghouse. Find out what it takes for the...
View ArticleClik here to view.
JC Penney Who’s Your Santa?
JC Penney, the US department store chain, is inviting customers to personalise their Christmas season giving with the use of QR tags and mobile phone technology. “Santa Tags”, in the form of QR codes,...
View ArticleClik here to view.
JC Penney and Ellen de Generes at Academy Awards
JC Penney featured comedian Ellen DeGeneres in an advertising campaign launched in association with the 2012 Oscars. JC Penney was the official retail sponsor of the Academy Awards. Ellen’s choice as...
View ArticleClik here to view.
JCPenney Months of the Year
JCPenney is running an integrated marketing campaign focusing on the month of the year. Beginning in February, the campaign ties together television advertising, store catalogs, in-store design and...
View Article
